Jennifer Quinn: – from anywhere literally in the world.ĭavid Cleverdon: That’s right, so the fundamental question is: What is the difference between virtual reality, and what virtual reality does is it replaces your sense of your own reality. Jennifer Quinn: Phenomenal, so that when the real emergency happens, they’ve been trained – We can have it leaking noxious fluids and fumes and vapors, and potentially –ĭavid Cleverdon: – hazardous, and they can train on that simulation over and over and over again.ĭavid Cleverdon: And feel like they’re in the middle of it. They’ll drive a tanker truck out on the freeway and they’ll do hazmat training. So, if you think about it, wouldn’t you rather be in the middle of a wonderful romantic comedy –ĭavid Cleverdon: – or maybe it’s a game or in our world, it’s first responder training, so we’re training law enforcement, we’re training medical, we’re training EMS, and we can put them in the middle of a simulation, where in the past the only way they could take that kind of training is running a simulation that’s fairly expensive to do. All of that is not only in the existence for today, but it holds huge promise for the future. You’re in the middle of that experience, you’re interacting with that experience, and that’s a whole new way of, for instance, marketing, training, entertainment, and gaming. Well, virtual reality or augmented reality is an immersive technology. It’s an experience where we’re literally just watching. Jennifer Quinn: – alright, so give us the breakdown on those.ĭavid Cleverdon: So, if you think about it, when we watch any type of media, we watch a YouTube feed or Facebook feed on our phone, we’re at home in the evening and we’re watching reruns of Friends or we’re watching any other television show, it’s a passive experience. Jennifer Quinn: Yeah, what it is because we hear it thrown around a lot, VR, virtual reality, and then there’s AR, augmented reality, and then just before we started you told me there’s mixed reality – So, what is virtual reality? Most people – It's something that they recognize the value of training, but you couldn't go out, and buy maybe a $35.00 goggle, and pair it with your smartphone and suddenly you have a way of experiencing virtual reality, but today in 2017, and two and a half years in the past, we do.
Now, virtual reality has been around for a long time, it's been used in aviation, in medical, in the military, but it's been hugely expensive. In fact, what is the name, how did you get the name?ĭavid Cleverdon: Well, we're actually a 16-year-old marketing company, and about two and a half years ago, we had been kind of tracking virtual reality, and when Oculus Rift was purchased by Facebook for $2.1 billion –ĭavid Cleverdon: –when Sony, when IBM, when Google, when all of the big players started to invest in this thing called virtual reality. It was a very intimate group, very cool, and I remember our first conversation, and I can't wait to hear more about what you do at 360 Immersive. You and I met several months ago at Idaho Virtual Reality Council, the kickoff, the founders – Leanne says we're cutting out, and so we'll just let Tom know that, and see what he can do about that, and Paige is here, welcome. I think he knew, I think he was teasing us, and so Leanne Simmons is here, thank you. Jennifer Quinn: But now what happened to the green screen?ĭavid Cleverdon: Well, the reason you have a green screen is we can put in the JennyQ logo behind, it's called branding. He watched the preview where we actually saw the green screen. He said, what happened to the green screen. I can see you're here, but I can't give you a shout-out until you leave a comment, so I do want to say hello to Rob. So, those of you who are watching, leave a comment. I can't wait to dig into your specialty like I love to geek out about all things technology, and I especially love doing it with people who know a lot more than I do, which would be you. Jennifer Quinn: Yes, well, yes, yes, I mean, we're talking the same language there.
Dave, is this your first time being live on Facebook?ĭavid Cleverdon: No, actually we have a tendency to livestream a lot, we believe in livestream, it's something that is, for our organization and actually clients we serve, it's a huge value. So, go ahead and leave a comment so that I can see that you're watching.
Jennifer Quinn: We are totally going to geek out, and I'm so excited that you're here to join us and to watch, and I want your questions, I want to know what is interesting to you.
I am with David Cleverdon, he is a partner and owner of 360 Immersive, and we're going to geek out today. Jennifer Quinn: Hello, everybody, welcome to the JennyQ Show.